Having created the final propduct I was excited and eager to gain audience feedback. I understood that the final product was not as good as it possibly could be, especially putting into consideration the prelim and all the changes made and planning that went it to it.
I again got a focus group together and asked a number of people for audience feedback. I felt the larger the audience questioned, the greater and more valid the feedback would be.
The target audience whilst happy and kean to praise the movie opening were not afraid to speak their mind - they reflected how they were equally dissapointed and did not consider their to be that larger range of camera shots, they mentioned that the Actress "Rose" should have got more involved e.g. got messy and not afraid to fall over - they felt she was to concerned with what she looked like to get involved and they also felt the shots were still to long.... For future reference we may need to consider getting the acter/actress more involved and this will make the introduction seem more life like and realistic.
When questioning the conventions of the film the audience felt there was great development since the prelim. The film carried many common conventions and the use of editing was also nicely implemented as the "Fade out/in worked very well added added to the illusion of the Blackout.
The sound contributed to the effect and worked very well with the film however the audience mentioned that the use of diagetic sound would have added to the illusion that someone was wathcing Rose..... looking back, yes diagetic sound would have added to the film although the equipment had limited the quality of the diagetic sound we were looking for. For future reference we may have to consider experimenting and allowing more time for this - it will deffionately be considered for future reference.
Nevertheless it was a good a film and the audience, although displeased had many positive comments.
Tuesday, 11 May 2010
Monday, 22 March 2010
Evaluation Q7
Q7) Looking back at your preliminary, what do you feel you have learnt in progression from it to the full project?
Looking back at the preliminary task I can almost not believe that I participated in such a poor production. The task lacked a certain level of continuity and was most definitely to short which ultimately proved disappointing and it didn’t really achieve the message we were trying to put across or reflect the groups potential. In terms of expertise and knowledge gained from the prelim it is amazing of the awakening it gave me with regards to the use of technology and ensuring that I am working to the best of my ability in order to reach my target grade and above.
The preliminary task was very structured and it didn’t provide us with so much time to ensure every detail was met; we had to keep to a tight time schedule to ensure that our actual finished production was given enough time. Our main task allowed a lot more preparation to take place such as a range of research regarding our target audience, who they were and how we could please them. Inevitably we had a greater amount of time to produce this and this allowed us to put into consideration depth and further detail to the storyline and this is when we started to think about the use of mise-en-scene, props and shots and the effects we wanted them to have on our viewers. The prelim taught us not to rush into things and actually take a step back to consider our actions and where they were leading us; a good example of this would be when we made arrangements that fell through without a backup plan ultimately wasting filming time.
The group took a slightly relaxed approach to the prelim and considered that simple was effective “that’ll do” when in reality it was not good enough and this was an important step for us realising that this is not always the case, we need to put pen to paper and jot down detailed points. This later revealed the important of planning which allowed us to save time which again was important as we were trying our best to keep to tight deadlines. Another aspect was the location in which we were filming. In our prelim many of the areas we approached were often inappropriate due to noise levels and the sheer amount of people in any given place or the room was booked meaning the actual filming was postponed which then placed a domino effect on the rest of the film as everything was delayed. We were not prepared to make this same mistake and this taught us a valuable lesson being that it was important to book locations in advance to avoid drawbacks.
The prelim was organized poorly and the notes were minimal meaning there was no real direction of where we were going and for the matter where we wanted to go and this reflected in the poor comments and grade achieved. There were generally plenty of areas for improvement such as a detailed shooting schedule which would play similarity to the way it would be shot out to our viewers and this was important as it allowed us to set aside areas for filming and the shots that would be done in a particular settings and this ultimately helped with the continuity and general flow which I felt was very poor in the prelim, had the prelim not taken place the group may not have picked up on this.
The prelim didn’t require us to carry out research concerning genre, target audience or conventions and having analyzed the prelim it taught me and the group to go away and really dig for information on common conventions etc and this is important because had we not known this it could have proved tragic when conventions clashed.
The actual production of the prelim proved helpful as it allowed the group too really point out elements we didn’t like and then build on them by adding greater detail and if there was an aspect we really didn’t like and perhaps felt is in the wrong place we would go back to the drawing board and look at finer detail for improvement or even scrapping a particular shot all together. Areas that were picked out featured the rushed ending as we the viewers felt it was to sudden and when it came to our actual shoots we added more shots to break in the footage so the viewer didn’t feel so rushed and as a result they have time to react.
With regards to shoots the prelim featured no re-shoots, every shot was considered playable and this was partially due to the time scale we had though this affected the quality of the film and explains some of the poor footage that can be seen. From this we took away that it was important to plan the shots first hand and not settle for anything less than our viewers would expect to see and in relation to time the fact that we were so tight for time in the prelim made us aware of what we needed to do and the time they should be done in.
By the time our prelim had been shot an uploaded to the Mac we found ourselves embarrassingly laughing at the quality of shots we were reduced to because we considered that we would work with what we had and all would be okay. When it came to editing and cutting we were reduced to a measly 30 seconds introduction from what had been the good part of 15 minutes filming. From this we gained the understanding that we would need to shoot more footage than perhaps needed as when it came down to the editing process it was better to have more shots than not enough.
One area that was not directly related to filming was the work load. We had a large task to perform and we were restricted to small groups of four which meant that there was a lot of pressure. However in the initial prelim we managed to get a group of three together underestimating the work that needed to be done. Inevitably some members pulled their wait more than others though this can be argued by the amount of experience that certain members held.
To conclude we learnt that it was important to share the work load equally between the group and it really helped when it came to the final product as we learnt to assign roles and provide deadlines to ensure there was an element of pressure. A good example of sharing the work load concerned editing in the Mac suit, during the prelim editing was relatively small and straight forward as was our understanding of the application on the Macs. However when it came to editing the real thing it proved a lot more time consuming and the group therefore needed to work together and in partners to tackle the editing bit by bit.
Looking back at the preliminary task I can almost not believe that I participated in such a poor production. The task lacked a certain level of continuity and was most definitely to short which ultimately proved disappointing and it didn’t really achieve the message we were trying to put across or reflect the groups potential. In terms of expertise and knowledge gained from the prelim it is amazing of the awakening it gave me with regards to the use of technology and ensuring that I am working to the best of my ability in order to reach my target grade and above.
The preliminary task was very structured and it didn’t provide us with so much time to ensure every detail was met; we had to keep to a tight time schedule to ensure that our actual finished production was given enough time. Our main task allowed a lot more preparation to take place such as a range of research regarding our target audience, who they were and how we could please them. Inevitably we had a greater amount of time to produce this and this allowed us to put into consideration depth and further detail to the storyline and this is when we started to think about the use of mise-en-scene, props and shots and the effects we wanted them to have on our viewers. The prelim taught us not to rush into things and actually take a step back to consider our actions and where they were leading us; a good example of this would be when we made arrangements that fell through without a backup plan ultimately wasting filming time.
The group took a slightly relaxed approach to the prelim and considered that simple was effective “that’ll do” when in reality it was not good enough and this was an important step for us realising that this is not always the case, we need to put pen to paper and jot down detailed points. This later revealed the important of planning which allowed us to save time which again was important as we were trying our best to keep to tight deadlines. Another aspect was the location in which we were filming. In our prelim many of the areas we approached were often inappropriate due to noise levels and the sheer amount of people in any given place or the room was booked meaning the actual filming was postponed which then placed a domino effect on the rest of the film as everything was delayed. We were not prepared to make this same mistake and this taught us a valuable lesson being that it was important to book locations in advance to avoid drawbacks.
The prelim was organized poorly and the notes were minimal meaning there was no real direction of where we were going and for the matter where we wanted to go and this reflected in the poor comments and grade achieved. There were generally plenty of areas for improvement such as a detailed shooting schedule which would play similarity to the way it would be shot out to our viewers and this was important as it allowed us to set aside areas for filming and the shots that would be done in a particular settings and this ultimately helped with the continuity and general flow which I felt was very poor in the prelim, had the prelim not taken place the group may not have picked up on this.
The prelim didn’t require us to carry out research concerning genre, target audience or conventions and having analyzed the prelim it taught me and the group to go away and really dig for information on common conventions etc and this is important because had we not known this it could have proved tragic when conventions clashed.
The actual production of the prelim proved helpful as it allowed the group too really point out elements we didn’t like and then build on them by adding greater detail and if there was an aspect we really didn’t like and perhaps felt is in the wrong place we would go back to the drawing board and look at finer detail for improvement or even scrapping a particular shot all together. Areas that were picked out featured the rushed ending as we the viewers felt it was to sudden and when it came to our actual shoots we added more shots to break in the footage so the viewer didn’t feel so rushed and as a result they have time to react.
With regards to shoots the prelim featured no re-shoots, every shot was considered playable and this was partially due to the time scale we had though this affected the quality of the film and explains some of the poor footage that can be seen. From this we took away that it was important to plan the shots first hand and not settle for anything less than our viewers would expect to see and in relation to time the fact that we were so tight for time in the prelim made us aware of what we needed to do and the time they should be done in.
By the time our prelim had been shot an uploaded to the Mac we found ourselves embarrassingly laughing at the quality of shots we were reduced to because we considered that we would work with what we had and all would be okay. When it came to editing and cutting we were reduced to a measly 30 seconds introduction from what had been the good part of 15 minutes filming. From this we gained the understanding that we would need to shoot more footage than perhaps needed as when it came down to the editing process it was better to have more shots than not enough.
One area that was not directly related to filming was the work load. We had a large task to perform and we were restricted to small groups of four which meant that there was a lot of pressure. However in the initial prelim we managed to get a group of three together underestimating the work that needed to be done. Inevitably some members pulled their wait more than others though this can be argued by the amount of experience that certain members held.
To conclude we learnt that it was important to share the work load equally between the group and it really helped when it came to the final product as we learnt to assign roles and provide deadlines to ensure there was an element of pressure. A good example of sharing the work load concerned editing in the Mac suit, during the prelim editing was relatively small and straight forward as was our understanding of the application on the Macs. However when it came to editing the real thing it proved a lot more time consuming and the group therefore needed to work together and in partners to tackle the editing bit by bit.
Evaluation Q6
Q6 What have you learnt about technologies from the process of constructing this product?
This was a large task to tackle for a group who have had very little experience in the area of film before. Of course when assigning roles we put all cards on the table and assessed which each member contributed, those who had the most experience in one area were assigned to that job role and inevitably I had the most experience with a camera though it was always interesting to find out more about the technology I had access to.
The use of a camera was very important to our media production as without, there would be no product. I knew the basics however for the group to really benefit from me I needed to explore the special affects and features the camera had to offer. I learnt how to make use of the cameras capability through research on the internet and help from family friend. A good example of this is when Rose is looking around her and the shot is very blurry reflecting how she is still very trippy and tired. We chose to make use of a better quality of camera that had a DV input. This meant that footage was captured on a DV tape, however as far as technology is concerned this is a relatively old piece of equipment though it was perfect for our purpose. It meant that these tapes were portable and could be transferred into other cameras for perhaps different shots or standstill shots where it was important to have a tri-pod at hand. However one drawback to these tapes is that they are very easy to erase as I fortunately found out very early on in the production. This taught us to be very careful when rewinding footage and it was a valuable lesson that had we not known could of lost our entire film.
Once we had obtained a first draft we were warned that the film may take a long time to upload due to the poor quality of cables available however initial research showed how the camera had an input allowing it to be firewire compatible. This allowed the uploading process to take a couple of minutes as oppose to hours and also provided a better quality of image which proved important for finer detail. Again had I not retrieved this information the film quality would not have been so good and it would have taken longer to upload, meaning less time to edit.
The firewire enabled us to upload the footage on to the Mac’s and use specially designed video editing software called “i Movie HD”. I Movie HD is a renowned software tool used specifically for media use. Before I started on this media task I had never come in contact with an Apple Mac or its applications. One large benefit to the Apple Mac was that is saved our work to the hard drive thus allowing the group to return to the film at any given time and make edits over and over again. I Movie HD allowed us to enrich our product by layering video footage, additional sound such as voice over’s and in our case songs and credits. I Movie HD consists of four main windows: The browser in the far left, where the media files and sub clips are organized, the viewer, where the cutting takes place, the title along the title along the bottom of the screen where the layering etc, take place.
One drawback I movie HD is that it is not very intuitive to begin using, although it does not differ too much from other editing packages such as Adobe premier in that is uses the common opaque terminology for example “Rendering”. This being a potential benefit to those having used similar editing software in the past though for my group this terminology slowed us down to begins with. An example of the work that took place may be the fact that we knitted together “Closer-Kings Of Leon” with our footage. The footage telling the story and the music setting the pace of the story, before this task I had no idea in relation to the use of I movie HD but now I have a much greater understanding.
One site that was unknown to me before this media task was set was “Blogger.com”. Blogger is the website we were given to record our film/magazine activity and this website allows you to post your own views, opinions and related media work on. The site also allows you to upload pictures and videos as oppose to printing off print screens for paper. It also allows fellow class friends and teachers to examine your work for progression ultimately proving a very good, cheap website. I have a reasonable understanding as far as technological use is concerned although I have little experience when concerning things like WordPress which is a more advanced site much like blogger. Having no experience with blogging I found it very easy to use regardless of my technical knowledge. I found the interface very friendly and intuitive and this allowed me to navigate freely around the site adding entries, pictures and alterations which I would not have been able to do before.
This was a large task to tackle for a group who have had very little experience in the area of film before. Of course when assigning roles we put all cards on the table and assessed which each member contributed, those who had the most experience in one area were assigned to that job role and inevitably I had the most experience with a camera though it was always interesting to find out more about the technology I had access to.
The use of a camera was very important to our media production as without, there would be no product. I knew the basics however for the group to really benefit from me I needed to explore the special affects and features the camera had to offer. I learnt how to make use of the cameras capability through research on the internet and help from family friend. A good example of this is when Rose is looking around her and the shot is very blurry reflecting how she is still very trippy and tired. We chose to make use of a better quality of camera that had a DV input. This meant that footage was captured on a DV tape, however as far as technology is concerned this is a relatively old piece of equipment though it was perfect for our purpose. It meant that these tapes were portable and could be transferred into other cameras for perhaps different shots or standstill shots where it was important to have a tri-pod at hand. However one drawback to these tapes is that they are very easy to erase as I fortunately found out very early on in the production. This taught us to be very careful when rewinding footage and it was a valuable lesson that had we not known could of lost our entire film.
Once we had obtained a first draft we were warned that the film may take a long time to upload due to the poor quality of cables available however initial research showed how the camera had an input allowing it to be firewire compatible. This allowed the uploading process to take a couple of minutes as oppose to hours and also provided a better quality of image which proved important for finer detail. Again had I not retrieved this information the film quality would not have been so good and it would have taken longer to upload, meaning less time to edit.
The firewire enabled us to upload the footage on to the Mac’s and use specially designed video editing software called “i Movie HD”. I Movie HD is a renowned software tool used specifically for media use. Before I started on this media task I had never come in contact with an Apple Mac or its applications. One large benefit to the Apple Mac was that is saved our work to the hard drive thus allowing the group to return to the film at any given time and make edits over and over again. I Movie HD allowed us to enrich our product by layering video footage, additional sound such as voice over’s and in our case songs and credits. I Movie HD consists of four main windows: The browser in the far left, where the media files and sub clips are organized, the viewer, where the cutting takes place, the title along the title along the bottom of the screen where the layering etc, take place.
One drawback I movie HD is that it is not very intuitive to begin using, although it does not differ too much from other editing packages such as Adobe premier in that is uses the common opaque terminology for example “Rendering”. This being a potential benefit to those having used similar editing software in the past though for my group this terminology slowed us down to begins with. An example of the work that took place may be the fact that we knitted together “Closer-Kings Of Leon” with our footage. The footage telling the story and the music setting the pace of the story, before this task I had no idea in relation to the use of I movie HD but now I have a much greater understanding.
One site that was unknown to me before this media task was set was “Blogger.com”. Blogger is the website we were given to record our film/magazine activity and this website allows you to post your own views, opinions and related media work on. The site also allows you to upload pictures and videos as oppose to printing off print screens for paper. It also allows fellow class friends and teachers to examine your work for progression ultimately proving a very good, cheap website. I have a reasonable understanding as far as technological use is concerned although I have little experience when concerning things like WordPress which is a more advanced site much like blogger. Having no experience with blogging I found it very easy to use regardless of my technical knowledge. I found the interface very friendly and intuitive and this allowed me to navigate freely around the site adding entries, pictures and alterations which I would not have been able to do before.
Evaluation Q5
Q5) How did you attract/address your audience?
Having already established a target audience and gained an understanding to what our audience expected we were under a lot of pressure to ensure the common conventions were stuck to and a good example of this in our production would be the stalker/potential murder vs. the suspect – Rose. We decided to play to the viewer’s imagination and stuck to common scenes and conventions such as a large open forest and long shots on Rose, slowly moving in to build up tension and foreshadow an event, the woods were relatively dark and shots were taken at high angles to emphasize Roses power amongst the dark open forest. The group ensured that the film kept viewers guessing as this is a very important aspect of thrillers and those who hold an interest in our type of production will be looking out for this..... Viewers gain an understanding to who they think it is watching the innocent girl although a late twist wows the viewers and exploits their judgemental temperament ultimately making them want to watch the rest and find out what has happened.
The questionnaire produced by the group revealed that our audience expect to relate to events and our film meets this expectation through editorial techniques such as fade ins, fade outs and alterations slowing down the shot. Viewers will be able to relate to a time where they have had a large consumption of alcohol and the bad effects they received from this, (they expect to be confused and affectively worried). This is what keeps them watching and anticipating. And with relation to editorial techniques we investigated our cameras capability and looked at some of the effects, putting into place that our film features clubs, teens, and drugs resulting in a drunken mind and sense of security we decided to blur a couple of shots as if to say Rose has had a heavy night and having woken up in a unfamiliar surrounding it tied in quite nicely, this was an area are target audience could relate to well.
I looked on “YouTube” at two – three minute similar film introductions to gain an understanding of what other production teams had produced and the feedback they had received and this made me discover what my target audience would like to see in my groups production and this helped with general elements such as building suspense which can be seen in such film introductions as “Lost” again demonstrating a very gripping start immediately catching the viewers attention and making them ask questions. This was a film they could relate to and an event they could question which created a diverse affect and this was important as it was an effect viewers expected to feel.
The introduction works well with the way the audience is kept in suspense, guessing as the main themes are dealt with in the opening scenes and the viewers gain an idea of whom the kidnapper could be though it doesn’t reveal the motive behind it which again keeps them guessing and plays on their mind and patience to find out. The contrasting scenes take focus off the events happening in the woods and focus primarily on the events that have lead her to the current position, the contrasting music also aids the delusion and final twist of the story. The target audience are smart and therefore enjoy a challenge, the constant diversity in our shots, scenery and music only adds to this and heightens the mood they are experiencing for example whilst Rose is cast away thinking about what has happened the music is calm and this sound track (Closer by Kings Of Leon) is supposed to match her pattern of though and reflect the intake and effect of the drug which has been slowing her down. Whereas when she is in the club she is happy and she doesn’t have a care in the world because the drink has affected her response to humanity and things around her. This is something viewers will need to take in and relate to in order to understand the film. This is why the film is targeted at 16 years and up as those younger may not understand the film and events occurring. The audience we are targeting will take a liking to this as it doesn’t portray a flat story line; giving everything away early on instead it carries a number of twists and enigmas therefore directly appealing to the audience’s interests.
Feedback received was originally very constructive and general comments were in relation to the music used and range of shots. When it came to the final editing we asked for constructive comments, and areas changed consisted of the diversity at the beginning. The film started and originally went straight into the main events though feedback recommended that we made the we implemented more shots, of course we couldn’t go out and film any more as the film had come to a deadline. We looked through our shots are looked for possible shots that we could use again and so we did. This proved very successful and provided greater suspense as oppose to a dramatic change in scenes which would look rushed and poorly produced, it also didn’t give viewers enough time to reflect on the events taking place therefore going against our consumers/target audiences expectations. I do however agree with this comment in that we did try introducing to much information in such a small amount of time which meant the consumer could not focus on any given event meaning they would soon lose concentration and account of what was going on.
Originally we aimed to produce a film that was informative and made those concerned aware of the greater dangers out there. There are certain aspects that I feel could have gone better such as organization amongst the group which would have led to time being spent better and deadlines being met on time so certain aspects were not rushed. All in all are film panned out to my approval and i definitely think every minute was worthwhile.
Having already established a target audience and gained an understanding to what our audience expected we were under a lot of pressure to ensure the common conventions were stuck to and a good example of this in our production would be the stalker/potential murder vs. the suspect – Rose. We decided to play to the viewer’s imagination and stuck to common scenes and conventions such as a large open forest and long shots on Rose, slowly moving in to build up tension and foreshadow an event, the woods were relatively dark and shots were taken at high angles to emphasize Roses power amongst the dark open forest. The group ensured that the film kept viewers guessing as this is a very important aspect of thrillers and those who hold an interest in our type of production will be looking out for this..... Viewers gain an understanding to who they think it is watching the innocent girl although a late twist wows the viewers and exploits their judgemental temperament ultimately making them want to watch the rest and find out what has happened.
The questionnaire produced by the group revealed that our audience expect to relate to events and our film meets this expectation through editorial techniques such as fade ins, fade outs and alterations slowing down the shot. Viewers will be able to relate to a time where they have had a large consumption of alcohol and the bad effects they received from this, (they expect to be confused and affectively worried). This is what keeps them watching and anticipating. And with relation to editorial techniques we investigated our cameras capability and looked at some of the effects, putting into place that our film features clubs, teens, and drugs resulting in a drunken mind and sense of security we decided to blur a couple of shots as if to say Rose has had a heavy night and having woken up in a unfamiliar surrounding it tied in quite nicely, this was an area are target audience could relate to well.
I looked on “YouTube” at two – three minute similar film introductions to gain an understanding of what other production teams had produced and the feedback they had received and this made me discover what my target audience would like to see in my groups production and this helped with general elements such as building suspense which can be seen in such film introductions as “Lost” again demonstrating a very gripping start immediately catching the viewers attention and making them ask questions. This was a film they could relate to and an event they could question which created a diverse affect and this was important as it was an effect viewers expected to feel.
The introduction works well with the way the audience is kept in suspense, guessing as the main themes are dealt with in the opening scenes and the viewers gain an idea of whom the kidnapper could be though it doesn’t reveal the motive behind it which again keeps them guessing and plays on their mind and patience to find out. The contrasting scenes take focus off the events happening in the woods and focus primarily on the events that have lead her to the current position, the contrasting music also aids the delusion and final twist of the story. The target audience are smart and therefore enjoy a challenge, the constant diversity in our shots, scenery and music only adds to this and heightens the mood they are experiencing for example whilst Rose is cast away thinking about what has happened the music is calm and this sound track (Closer by Kings Of Leon) is supposed to match her pattern of though and reflect the intake and effect of the drug which has been slowing her down. Whereas when she is in the club she is happy and she doesn’t have a care in the world because the drink has affected her response to humanity and things around her. This is something viewers will need to take in and relate to in order to understand the film. This is why the film is targeted at 16 years and up as those younger may not understand the film and events occurring. The audience we are targeting will take a liking to this as it doesn’t portray a flat story line; giving everything away early on instead it carries a number of twists and enigmas therefore directly appealing to the audience’s interests.
Feedback received was originally very constructive and general comments were in relation to the music used and range of shots. When it came to the final editing we asked for constructive comments, and areas changed consisted of the diversity at the beginning. The film started and originally went straight into the main events though feedback recommended that we made the we implemented more shots, of course we couldn’t go out and film any more as the film had come to a deadline. We looked through our shots are looked for possible shots that we could use again and so we did. This proved very successful and provided greater suspense as oppose to a dramatic change in scenes which would look rushed and poorly produced, it also didn’t give viewers enough time to reflect on the events taking place therefore going against our consumers/target audiences expectations. I do however agree with this comment in that we did try introducing to much information in such a small amount of time which meant the consumer could not focus on any given event meaning they would soon lose concentration and account of what was going on.
Originally we aimed to produce a film that was informative and made those concerned aware of the greater dangers out there. There are certain aspects that I feel could have gone better such as organization amongst the group which would have led to time being spent better and deadlines being met on time so certain aspects were not rushed. All in all are film panned out to my approval and i definitely think every minute was worthwhile.
Evaluation Q4
4)Who would be the audience for your media product and why?
In the early stages of production whilst we were planning the film we wanted to make and the type of audience it would appeal to we had to put in to place a handful of key factors: Gender, age range and interests of the demographic that we thought would pay for the kind of production that we had made. We researched various audiences in order to find out which audiences liked what such as, blokes placing a particular level of interest in action and adventure films whereas younger children like cartoons and girls like romantic comedy. I also looked at how age and gender places a huge affect on what people are interest in.... Young, youth individuals are keen in watching large blockbuster hits featuring a range of special effects such as the latest “Too fast too Furious” whereas elderly people are keen to watch classic TV and film and less likely to watch cartoons as they never experienced the same level of comedy etc. Gender also effects choice and preference as briefly touched on above boys are into violence and generally respond less to romantic films therefore creating a direct comparison to females.
Age: Our film deals with a wide range of true life events and raises awareness to the world that some of us have yet to acknowledge. It would be useful if early teens were made aware of this as it may prove useful in later life and protect them. On the other-side we do not want to worry the younger generation too much with matters that do not concern them. Putting this into account our film will be rated a 15, though we expect it will appeal to those slightly older (16 - 25).
The film may prove slightly disturbing to anyone below are film rating and this is therefore why I would not recommend anyone below this watches it innless accompanied by a parent or guardian. Our secondary audience will reach out to those up to the age of 40-45; I do not believe anyone beyond this will be interested in an up-to-date modern film featuring many events which they cannot relate with.
We introduced a modern, popular sound track into the backing in order to engage our audience though it is not too loud as we do not want focus to be taken off the main points of our film. We further attracted and engaged our audience through a combination of different twists which really grabbed their attention allowing them to piece the puzzle together themselves.
Gender: Gender plays a large role in the film as the lead actress is a female. This specific gender was used on purpose as we felt it would have the greatest affect on our audience (particularly females) as they can really relate to times where they have felt alone and been in a somewhat similar setting however it is unlikely to affect males so much as they are very stereotypical and do not react so much to the events taking place and issues concerned.
Females will be drawn to this film as it features a very sad, sympathetic storyline which can prove emotional to some females, a good example of this is when the viewer can see Rose being watched yet Rose is oblivious to what lies in those woods and some may say they want to reach out for Rose.
Demographic interests: The average person watching our film is likely to be educated and enjoy engaging with films in attempt to try and understand the film and its complexities. Those interested in the film will be trying to put together the pieces in are puzzle and solve the mysteries, also those watching it will have the basic interest of being on the edge of their seat, scared and our film achieves this.
The target audience will share an interest in our film because it is relatable to other top films such as “Lost” and the “The Carpenter”. We created this sense of association through our character(s) that are young and deceptive much like in the film The Carpenter where the young actress takes little into account and ends up in a bad situation.
In the early stages of production whilst we were planning the film we wanted to make and the type of audience it would appeal to we had to put in to place a handful of key factors: Gender, age range and interests of the demographic that we thought would pay for the kind of production that we had made. We researched various audiences in order to find out which audiences liked what such as, blokes placing a particular level of interest in action and adventure films whereas younger children like cartoons and girls like romantic comedy. I also looked at how age and gender places a huge affect on what people are interest in.... Young, youth individuals are keen in watching large blockbuster hits featuring a range of special effects such as the latest “Too fast too Furious” whereas elderly people are keen to watch classic TV and film and less likely to watch cartoons as they never experienced the same level of comedy etc. Gender also effects choice and preference as briefly touched on above boys are into violence and generally respond less to romantic films therefore creating a direct comparison to females.
Age: Our film deals with a wide range of true life events and raises awareness to the world that some of us have yet to acknowledge. It would be useful if early teens were made aware of this as it may prove useful in later life and protect them. On the other-side we do not want to worry the younger generation too much with matters that do not concern them. Putting this into account our film will be rated a 15, though we expect it will appeal to those slightly older (16 - 25).
The film may prove slightly disturbing to anyone below are film rating and this is therefore why I would not recommend anyone below this watches it innless accompanied by a parent or guardian. Our secondary audience will reach out to those up to the age of 40-45; I do not believe anyone beyond this will be interested in an up-to-date modern film featuring many events which they cannot relate with.
We introduced a modern, popular sound track into the backing in order to engage our audience though it is not too loud as we do not want focus to be taken off the main points of our film. We further attracted and engaged our audience through a combination of different twists which really grabbed their attention allowing them to piece the puzzle together themselves.
Gender: Gender plays a large role in the film as the lead actress is a female. This specific gender was used on purpose as we felt it would have the greatest affect on our audience (particularly females) as they can really relate to times where they have felt alone and been in a somewhat similar setting however it is unlikely to affect males so much as they are very stereotypical and do not react so much to the events taking place and issues concerned.
Females will be drawn to this film as it features a very sad, sympathetic storyline which can prove emotional to some females, a good example of this is when the viewer can see Rose being watched yet Rose is oblivious to what lies in those woods and some may say they want to reach out for Rose.
Demographic interests: The average person watching our film is likely to be educated and enjoy engaging with films in attempt to try and understand the film and its complexities. Those interested in the film will be trying to put together the pieces in are puzzle and solve the mysteries, also those watching it will have the basic interest of being on the edge of their seat, scared and our film achieves this.
The target audience will share an interest in our film because it is relatable to other top films such as “Lost” and the “The Carpenter”. We created this sense of association through our character(s) that are young and deceptive much like in the film The Carpenter where the young actress takes little into account and ends up in a bad situation.
Evaluation Q3
Q3) What type of Media distribution might distribute your product and why?
My team and production company “Timeline” focuses on cheaply produced, low budget entertainment in the form of thrillers targeting a similar audience to those featured in it. (School relations)
Generally the production company depends on the type of production that has been produced. If my group had created a large Hollywood blockbuster that we wanted the world to see (perhaps to cover film costs) Film 4 may chose to fund us and they may then distribute the film to companies like “Odeon and Vue” who would exhibit or show the film at appropriate cinemas in the UK as this will appeal to the largest audience and hopefully create the greatest profit..... However those films that have been independently made would be better suited to small independent cinemas or special film screenings such as the “Curzon” or whatever the distribution company see fit.
If our film was to be made on a low budget due to small funding from the production company (which it was made on a small budget set aside by the group) it may be shown at a film festival i.e. situated in Manchester (One of the largest ones) or an independent film channel. Inevitably we cannot sell our film or make any money from it as we have songs in here which we do not own the rights to etc, although if we were trying to reach a large audience I would think the best way to do it is via the web where many students and people interested can access freely.
Although this film has been put together by a group of talented media students on a low budget it holds a strong point being that it is raising awareness to the dangers surrounding us. I therefore feel that if a larger budget had been placed and it had been put together by specialists it should be played in the main cinemas in bigger towns as it is important that this message is put across to viewers and people are made aware. By placing our film in big cinemas it would attract more attention, more views and raise greater awareness to the point being made in this film.
Film 4, renowned for the quality of studio/ production, in 2007 began sponsoring an annual ‘FrightFest’ which started in the year 2000 and has now been up and running for 10 years. It consists of a 4 day film premiere that has featured films like “Scary Movie”. Sponsors consist of companies such as channel 5 and horror channel. Frightfest has moved to a number of locations and often visits universities such as Glasgow and Brighton; this is good as this is where our target market lies. Below is a copy of the website:
http://www.frightfest.co.uk
Film 4 nowadays produces mainly mainstream Hollywood movies. They have produced many successful movies such as “This is England” – an award winning British film (2006). I feel that film4 would be interested funding my group’s production as it is a British film holding a very important message, should they chose to distribute it they would receive much appraisal as they are tackling an issue that everyone is exposed to.
My team and production company “Timeline” focuses on cheaply produced, low budget entertainment in the form of thrillers targeting a similar audience to those featured in it. (School relations)
Generally the production company depends on the type of production that has been produced. If my group had created a large Hollywood blockbuster that we wanted the world to see (perhaps to cover film costs) Film 4 may chose to fund us and they may then distribute the film to companies like “Odeon and Vue” who would exhibit or show the film at appropriate cinemas in the UK as this will appeal to the largest audience and hopefully create the greatest profit..... However those films that have been independently made would be better suited to small independent cinemas or special film screenings such as the “Curzon” or whatever the distribution company see fit.
If our film was to be made on a low budget due to small funding from the production company (which it was made on a small budget set aside by the group) it may be shown at a film festival i.e. situated in Manchester (One of the largest ones) or an independent film channel. Inevitably we cannot sell our film or make any money from it as we have songs in here which we do not own the rights to etc, although if we were trying to reach a large audience I would think the best way to do it is via the web where many students and people interested can access freely.
Although this film has been put together by a group of talented media students on a low budget it holds a strong point being that it is raising awareness to the dangers surrounding us. I therefore feel that if a larger budget had been placed and it had been put together by specialists it should be played in the main cinemas in bigger towns as it is important that this message is put across to viewers and people are made aware. By placing our film in big cinemas it would attract more attention, more views and raise greater awareness to the point being made in this film.
Film 4, renowned for the quality of studio/ production, in 2007 began sponsoring an annual ‘FrightFest’ which started in the year 2000 and has now been up and running for 10 years. It consists of a 4 day film premiere that has featured films like “Scary Movie”. Sponsors consist of companies such as channel 5 and horror channel. Frightfest has moved to a number of locations and often visits universities such as Glasgow and Brighton; this is good as this is where our target market lies. Below is a copy of the website:
http://www.frightfest.co.uk
Film 4 nowadays produces mainly mainstream Hollywood movies. They have produced many successful movies such as “This is England” – an award winning British film (2006). I feel that film4 would be interested funding my group’s production as it is a British film holding a very important message, should they chose to distribute it they would receive much appraisal as they are tackling an issue that everyone is exposed to.
Evaluation Q2
2) How does your media product represent particular social groups?
My group primarily focused on character conventions for our thriller in which our one actress is the typical pretty, good looking party animal who spends her time partying and generally having a good time. Close ups reveal the lavish life style she leads and reveal her make-up, hair and accessories. Our actress is well dressed for a good time out on the town with her expensive handbag, phone and again accessories thus reflecting how she comes from a middle-upper class back ground with plenty of disposable income. The party scene creates a clear representation of youth and division between age groups as there is a young vibe flowing about the club (drama studio in which it was filmed) as reflected by the similar age groups that can be seen. The fact that there are a vast amount of people in the “Club” reflect how the youth of today are fluttering their money away easily and perhaps being very naive to the amount they are spending and equally consuming therefore making them a very easy target.
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The film again reinforcing the idea of this age group (18-21) and the youth of today. The fact that Rose is drinking an alcoholic beverage reflects how she is reliant on alcohol to have a good time and so are her companions. Had we placed a cup of water or bottle of orange juice in her hand this may have reflected a friendlier, more sensible person who perhaps has her wits about her. This would inevitably create a more positive outlook on this sector though it would not have fit in with our film.
There is a short glimpse of the portentous kidnapper and this is in our rave scene, though the footage only reflects one character placing a drug into the drink, this again leaves the viewer in suspense. We decided to then turn the tables and illustrate how common assumptions with regards to males being evil and females being friendly can be so wrong. So, we decided to use a female to play this part. The actress portrayed was a skinny, pale and rough character featuring scruffy clothing thus giving the idea that she is not the average person and spends most of her time finding victims. She therefore does not eat properly which explains why she is in the state she is in. She is dressed in casual, baggy clothes which reflect how she is working-class and the fact that she has her hood up shows that she does not want to be seen. We also represented class and educational status through the scene in which our film was set....
We figured that viewers could associate the setting with the kidnapper’s train of thought and then relate this to their social group.
The fact that the girl Rose has been bought into the woods and not a house infers that the killer may not have enough room in her flat/apartment and she may not even have a place of her own which would again explain the state she is in. Had the scene been set in a stately home viewers would have gained the understanding that the kidnapper was a cleanly dressed, upper-class individual, thus playing similarity to “American Psycho”. The fact that our character Rose is in the open woods may also reflect the intelligence of the individual who kidnapped her as this is not very subtle, leaving someone in the open woods and from this we can infer that she may not have an education which creates a poor outlook. The character in my film and that of American Psycho create a direct comparison with regards to wealth and status.
My group primarily focused on character conventions for our thriller in which our one actress is the typical pretty, good looking party animal who spends her time partying and generally having a good time. Close ups reveal the lavish life style she leads and reveal her make-up, hair and accessories. Our actress is well dressed for a good time out on the town with her expensive handbag, phone and again accessories thus reflecting how she comes from a middle-upper class back ground with plenty of disposable income. The party scene creates a clear representation of youth and division between age groups as there is a young vibe flowing about the club (drama studio in which it was filmed) as reflected by the similar age groups that can be seen. The fact that there are a vast amount of people in the “Club” reflect how the youth of today are fluttering their money away easily and perhaps being very naive to the amount they are spending and equally consuming therefore making them a very easy target.
.JPEG)
The film again reinforcing the idea of this age group (18-21) and the youth of today. The fact that Rose is drinking an alcoholic beverage reflects how she is reliant on alcohol to have a good time and so are her companions. Had we placed a cup of water or bottle of orange juice in her hand this may have reflected a friendlier, more sensible person who perhaps has her wits about her. This would inevitably create a more positive outlook on this sector though it would not have fit in with our film.
There is a short glimpse of the portentous kidnapper and this is in our rave scene, though the footage only reflects one character placing a drug into the drink, this again leaves the viewer in suspense. We decided to then turn the tables and illustrate how common assumptions with regards to males being evil and females being friendly can be so wrong. So, we decided to use a female to play this part. The actress portrayed was a skinny, pale and rough character featuring scruffy clothing thus giving the idea that she is not the average person and spends most of her time finding victims. She therefore does not eat properly which explains why she is in the state she is in. She is dressed in casual, baggy clothes which reflect how she is working-class and the fact that she has her hood up shows that she does not want to be seen. We also represented class and educational status through the scene in which our film was set....
We figured that viewers could associate the setting with the kidnapper’s train of thought and then relate this to their social group.
The fact that the girl Rose has been bought into the woods and not a house infers that the killer may not have enough room in her flat/apartment and she may not even have a place of her own which would again explain the state she is in. Had the scene been set in a stately home viewers would have gained the understanding that the kidnapper was a cleanly dressed, upper-class individual, thus playing similarity to “American Psycho”. The fact that our character Rose is in the open woods may also reflect the intelligence of the individual who kidnapped her as this is not very subtle, leaving someone in the open woods and from this we can infer that she may not have an education which creates a poor outlook. The character in my film and that of American Psycho create a direct comparison with regards to wealth and status.
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